Barbenheimer and its impact on Hollywood.
By: Ryan Sung
Barbenheimer has caused a considerable moment for Hollywood, as the joke of Barbenheimer would cause two relatively small movies to outperform expectations and gain massive audiences and profits.
To understand the impact “Barbenheimer” has had on Hollywood, people must understand where the term originates from and why.
According to Wikipedia, the term “Barbenheimer” first originated when the movies “Barbie” and “Oppenheimer” were released on similar dates. As a result, the coincidence caused a comedic response from internet users. This response happened because the two movies were like yin and yang. “Barbie” was a movie centered around dolls living wacky and unique lives. The movie, “Oppenheimer” is a movie focused on the creation of the nuclear bomb during the Manhattan Project in the dark and tragic times of World War II. The contrast in such movies being released on similar dates would cause these movies to become more popular due to their comedic and convenient timing.
According to NBC News, the term “Barbenheimer” would lead to a joke on the internet that would encourage people to watch both movies, Oppenheimer and Barbie, back to back. This would cause both movies, Oppenheimer and Barbie, to outperform themselves, with Barbie gaining 155 million dollars from 4,200 locations and Oppenheimer gaining 80.5 million from 3,600 locations.
It is without a doubt that Barbenheimer is a massive moment for Hollywood, as the coincidence of two movies being released during similar dates would allow the two movies to outperform themselves and gain more traction than ever. Such a precedent may cause other movie producers to also release movies during similar dates in order to gain more traction and profit and may be another method of advertisement for Hollywood producers to release their movies, make huge profits, and gain large audiences.